Washington Chapter of the American Planning Association

 

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Strategic Plan

Washington Chapter American Planning Association

Strategic Plan and Action Items
Adopted by Chapter Board on December 5, 2001

 
Goals
 
Visibility / "Bully Pulpit" / "Thought Leader":
1. Increase visibility and recognition for APA as an organization and its members.
2. Support and strengthen local sections.
3. Maintain response levels to state legislation and increase influence in initiating legislation.
 
Education / Training:
1. Provide training for APA members and encourage members to achieve AICP.
2. Provide educational opportunities on planning for planning students, elected officials and the general public.
 
Oganization Building/Increase Revenue:
1. Encourage links to National APA and other professional organizations
2. Increase the Chapter's income base to reduce reliance on volunteers for operations
3. Respond to current events affecting planning and increase APA's role as a thought leader
4. Expand number of state APA members
5. Ensure communication with the membership and provide opportunities for feedback on Board activities.
 
General Objectives
 
1. Support mandatory continuing education for planners - goal #2
2. Program more and smaller gatherings so more people can attend - goal #2
3. Foster increased citizen involvement in planning activities - goal #3
4. Continue/increase relationship between APA and PAW - goal #4
5. Make APA's voice as strong as AWC and WACS - goal #6
6. Maintain strength of legislative Committee (4) - goal #8
7. Develop new sources of revenue and profit centers for better financial stability - goal #5
 
Basic Actions Chapter Is Already Doing and Should Do
 
1. Encourage APA members on speaking engagements to mention APA
2. Membership
    A. Promote the availability of "chapter only" memberships, especially for other allied disciplines and neighborhood groups
    B. Encourage students to participate in APA activities
    C. Broaden APA membership through outreach to include other fields involved in community development (engineers, city administrators, etc.)
    D. Provide "free trial" copy of newsletters for other organizations and include applications for chapter memberships
3. Professional Development
    A. Identify AICP credit levels on all program announcements
    B. Identify continuing education credits for training provided by other organizations
    C. Assist local sections in providing local continuing education training so that AICP credits can be obtained locally
4. Continuing Education
    A. Send flyers on events to mailing lists from other professional organizations
5. State Conference
    A. Coordinate conference tracks with other organizations, such as historic preservation, transportation, etc
6. General
    A. Hold a joint APA/PAW Board meeting to discuss ways to link the two organizations
 
New Actions Under Board Direction
 
1. President
    A. Define ways to use Estep Gray & Associates more effectively
2. Vice President
    A. Develop a relationship with the press - make an appointment with key press members to get acquainted
3. Secretary
    A. Increase connections to the Planning Director's conference and coordinate with them on the Planner's Roundtable
4. Continuing Education
    A. Provide education to political candidates and elected officials on planner's activities and the planning process
    B. Coordinate with other organizations (AIA, etc.) on continuing education programs
5. Legislative
    A. Develop a seminar or guidelines for members on when it is OK to advocate legislation
    B. Publicize legislative activities
6. Chapter Historian
    A. Develop a history of the Chapter
7. Webpage
    A. Use Chapter web site to inform members on training opportunities provided by other organizations or agencies
    B. Provide web page links with other organizations
    C. Use Chapter website to announce continuing education opportunities from other organizations
 
Focus Areas for Action in 2002
 
1. FOCUS: Visibility/"Thought Leader"- Jill Sterrett, Mark Personius, & Mary Lynn Evans
    A. Develop white papers on topics related to proposed legislation
    B. Hold a "Planner's Roundtable" on major issues (such as GMA at 10 years) leading to a white paper for publication
    C. Establish follow-up forums to educate APA members on "white paper" topics developed by the Round Table
    D. Develop Chapter positions on issues to be released to press
    E. Post5 "white paper" on APA web page
2. FOCUS: Changes in State Conference and Training - Deborah Monkberg
    A. Provide training for members on organizational and management skills (personnel, budgeting, etc.)
    B. Provide a workshop for planners on working with the press
    C. Offer more continuing education seminars/classes
    D. Educate planners and planning departments in management techniques
    E. Continue support for the Planning Law Conference (planned for 15 to 18 month schedule)
    F. Re-institute the auction at the State conference
 
Actions For Sections To Undertake
 
1. Send letters to elected officials and Planning Directors on suggested APA speakers
2. Market Brown Bag presentations to other organizations, such as Fire Marshals, City Managers, etc
3. Use speakers at planning "Brown Bag" presentations to present to other organization or to Planning Commissioners
4. Provide presentation on APA at student orientation at EWU, Western WA, and UW.
 
Desired Actions Which Need An Individual Or Group Champion To Undertake
 
1. Coordinate with EDC of Snohomish County on their "good development" tour
2. Establish a State APA Speaker's Bureau
3. Provide outreach program on planning for local elementary and high schools
4. Coordinate with Bellevue Community College's program on non-traditional roles for women to talk about planning careers
5. Develop training sessions for pay from other groups, such as developers, builders on topics such as mediation of natural resource issues, public powers & eminent domain
6. Provide programs addressing current events affecting planning and establish links to other organizations, and possible workshop, on Homeless issues.
7. Sponsorship Committee (New)
    A. Increase outside agency support of the Annual State conference
    B. Promote sponsorships of events by private firms
    C. Research ideas from other APA chapters to identify income producing programs

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